The Complete Guide to Link Building with Local Events

2nd Tier Link Building - Second tier link building is the practice of building backlinks to your backlinks. The purpose is to give the backlink pointing to your site higher page authority, making it a more valuable link.

Initially you should be using the overall events strategy to build links to your own domain. But let's say you host quite a few events, and you've got a process in place with a developed list of websites where you post your events.

Next, time, rather than linking to the primary event page on your website when you relist the event on the list of sites, consider creating the primary event page on another domain (e.g. http://biznik.com/events/seo-search-engine-meetup--24). Make sure this 3rd party site has a followed link to your own domain, like this example:

Then, when you're filling out all of your event listing submissions, use the 3rd party URL instead of your own site. By doing so, you're creating a higher Page Authority on that 3rd party URL, which means a more valuable link back to your site.